Saturday, September 26, 2015

Evaluation of Rhetorical Situations

Gage Skidmore "John Boehner" February 9, 2012 via Flickr
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In this blog post I will analyse three rhetorical sources from my discipline (mechanical engineering) that apply to any of my research questions.

Sergio Marchionne on Electric Cars

Sergio Marchionne is the chief executive officer of Fiat-Chrysler Cars (FCA). He is very well known for being outspoken and brash about his opinions as this is a rare thing in the automotive industry. This article refers to some quite well known comments of his regarding electric cars.

Marchionne's direct audience is the attendees of the conference that he is speaking at. However, his more important audience, the indirect audience is the US Government. His message is that he dislikes mandates such as the California Zero Emissions mandates etc. He stated he would strongly prefer to simply be given goals and to have to meet them however he can.

The context for this discussion is the recent release of the Fiat 500e electric vehicle. Even though it sells for nearly double the price of the base Fiat 500 Pop at around $32,000 for the e, FCA looses more than $14,000 on each one they sell. Marchionne quite literally asks people not to buy them and says that as soon as he has sold as many as he needs to, no more will be available.

Michael Horn on VAG Diesel Scandal

Michael Horn is the President and CEO of Volkswagen America. He is a German executive who took over the reins at Volkswagen Group of America (VWGOA) in January of 2014.

Horn has many audiences in this speech. He is speaking directly to an assembly of reporters who are anxious to hear something about the enormous scandal that surrounds Volkswagen cheating on their emissions testing. He is also essentially offering an apology to the US government for Volkswagen's actions though he does nothing to actually explain why the company did this in the first place. His address is also the first step in contrition to the American public in order to slowly regain people's trust as people will not buy a vehicle from a brand that they don't trust. Finally, he is trying to be in the right place in regard to the Volkswagen supervisory board back in Germany as they surely want executive "heads to roll" and Horn surely does not want to be fired.

The context of Horn's address is that three days earlier, the EPA and a group of independent researchers released data that Volkswagen had systematically cheated their emissions testing by writing a protocol that could recognize an emissions test based on things like locked-straight steering and traction control turned off and then drastically modifies the engine programming to lower the nitrous oxide emissions to legal levels.

Bob Lutz Volkswagen Comments

Bob Lutz is a retired auto industry executive. He has worked at Ford, Chrysler, BMW, and General Motors as well as a number of other companies. He is somewhat of a legend in the automotive world.

His audience in this rhetorical speech is mostly the media. Lutz describes how the severe culture at Volkswagen could have resulted in people simply cheating as they did instead of failing to meet the requirements. He also discusses how he asked his engineers at General Motors how it was possible for Volkswagen to produce such powerful diesel engines that still passed emissions. The could not explain it. Lutz' final comment is that the onerous rules for diesel cars are essentially legislating them out of existence while diesel trucks have essentially optional regulations.

The context of Lutz' comments to the media are the same emissions cheating scandal I discussed in the analysis of Michael Horn's presentation.


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I read Evan and Swati's analyses of rhetorical sources. Both had very interesting topics and chose some very good topics (Evan's articles were about outsourcing and Swati's were about medical controversies). I think I worked very hard on my original post and that I certainly spent an appropriate amount of time composing it. However, I wish I had somewhat better rhetorical acts in the first place. I think Sergio Marchionne was the best I could find because it was a particularly surprising thing to see a high level auto executive say. Perhaps other interesting rhetorical acts could be things that have been said by Aston Martin CEO Andy Palmer as he is also notoriously outspoken.

Developing a Research Question

Machine Project "Microscope wonder" November 9, 2010 via Flickr
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In this blog post I will examine various research questions that could be utilized for Project 2.

Is there a way to develop non-urea injection diesel engines that will pass American emissions testing?

I would be very interested in researching this question because it ties in strongly to the recent discovery that Volkswagen cheated it's nitrous oxide (NOx) emissions testing. By installing a sophisticated software algorithm, the cars thus equipped were able to detect when they were undergoing an emissions test and radically alter their engine programming to be able to pass the test. This cheating was probably in large part due to the almost insurmountable technical hurdles involved in creating a diesel engine that does not use AdBlue urea injection to clean it's exhaust that can pass US emissions criteria. That difficulty as well as Mazda's difficulty in overcoming a similar hurdle motivates my interest in this particular question.

What is the exact science behind Audi's work on the Fischer-Tropsch process?

It has recently been widely reported that Audi has developed a refinement of the Fischer Tropsch process that will allow the capture of atmospheric CO2 to be combined with brackish water and with a significant amount of solar power, they can create gas. This is a remarkable achievement because the process is actually carbon negative meaning that driving high performance non-economical cars could actually help the environment if run on this gas. The current cost of the process is approximately twice the cost of gas in Europe in order for Audi's process to make a profit. As this is not that unreasonably expensive and I have an affinity for fast cars, this iis of significant interest to me.

What are the environmental costs of developing batteries for electric and hybrid vehicles?

This is also of interest to me as I do not like electric cars. I think they are a poor alternative to petrochemical fuels and while the vehicles do not emit damaging exhaust gasses themselves, they are still serious polluters due to the sources of most of the electrical energy in the United States. The other major source of pollution and environmental concern stems from battery production. Producing the high-tech lithium ion or nickel metal hydride batteries is a very energy intensive and environmentally destructive process. I would like to educate my dislike more so this would also be an interesting topic for me.

Reflection on Project 1

Eye-The world through my I's photostream "type" August 21, 2010 via Flickr
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In this blog post I am reflecting on my QRG based on the provided questions.

  • What challenges did you face during the Quick Reference Guide project and how did you deal with them?
  • I think my biggest challenge during this project was just sitting down and doing the work which is often a challenge for me. I have discovered that there is really only one solution to this and it is sitting down and putting your nose to the grindstone and holding it there via self-control. Which is exactly what I did.

  • What successes did you experience on the project and how did they happen?
  • I avidly read a number of automotive websites and in an alternate universe I would become an automotive journalist (particularly Jalopnik from Gawker Media and Car and Driver) so I was really pleased to discover that I could write something in a similar vein to what might appear on those websites. That success kind of pulled me through this project as it was the "light at the end of the tunnel."

  • What kinds of arguments, rhetorical strategies, design choices and writing practices did you find the most effective for your project? Why?
  • I found a more relatable style to be the most useful for me. I tried hard to organize and present everything in an easy to read, easy to understand manner. This was important because the goal of my Quick Reference Guide was in principle to help people understand why something that they may have written off as constant background jargon could have an important and direct impact on their lives and therefore why they should care.

  • What kinds of arguments, rhetorical strategies, design choices and writing practices did you find were not effective for your project? Why?
  • Conversely, I found that too stilted techniques and a more essay-ish style were less suited to my goals as writing like that can turn people off of reading something.

  • How was the writing process for this project similar to other school writing experiences you’ve had in the past?
  • The only substantive similarities between this piece and other writing experiences I have had in the past is that it required that I can explain and demonstrate knowledge about the topic that I am writing about.

  • How was the writing process for this project different from other school writing experiences you’ve had in the past?
  • This project has been different than past school writing projects for me in a number of important ways. First and foremost, as it is a different medium I was writing in for this project, there were significant differences in the conventions that applied to the genre. For example, I have never used such a casual tone in an essay before. I have never had to find and cite pictures and other media sources. Finally, I have rarely done such exhaustive research on a topic (with the exception of select research reports in a minority of classes).

  • Would any of the skills you practiced for this project be useful in your other coursework? Why or why not?
  • I think the biggest takeaway from this project is what we learned in the clarity readings. For writing in my field (mechanical engineering), the overarching goal of everything you do is to quickly and effectively and clearly communicate your ideas in a manner that effectively describes the situation but as many people can understand as possible.

    -----

    I read Issak and Chloe's blog posts. Issak's post provided some insight on the actual aspects of writing that I both struggled and did well with. He mentioned passion about the subject as being important when constructing an argument as it makes it much easier to make a good one. He is 100% correct about this and this is something that definitely affected my QRG as well. Chloe mentioned how her ideas did really flow in a sequential manner that made it easy for her to compose her QRG which is something I experienced to a degree. She also had prior experience with reporting as a student reporter in high school and prior experience with class blogs; two qualities that I imagine would have been incredibly helpful for this project.

    How Cars Crash Themselves: A Guide to Colossal Mismanagement

    Phoenix2 "Cobalt SS and TC in Mountains" 24 March 2013 via Wikipedia
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    During 2014, General Motors blew through the single-year records for automotive recalls by wide margins. With recalls for defective airbags that may explode, random stalling, excessive corrosion, power steering failure, headlamp failures, and a whole host of other problems, one issue in particular stands out: ignition switches that turn themselves off. If you’re wondering why this is a serious issue, read on.


    Why is this a problem?



    Cars are often sold with some issues. It is fairly common for a manufacturer to issue a recall in an abundance of caution for something like incorrect recommended tire pressures printed in the owner’s manual or cracking of the exhaust hangars in extreme cold temperatures. This, however, is something very different. The recall affecting the ignition switches in the Chevrolet Cobalts. Saturn Ions, and Pontiac G5s among others is an imminent safety concern.


    What is the safety concern?



    The ignition switches in a number of these GM models do not have a strong enough spring in them so that if they are accidentally jostled or have keys with some weight attached to them (read: any other keys at all), the switches can turn themselves (and therefore the cars) off.
    2690153438_efb97e958d_b.jpg
    Seth Mariscal "Arranca" July 20, 2008 via Flickr
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    So what’s the problem with that?



    If the affected cars turn off, some very critical functions of the vehicle no longer work such as the airbags, the power steering, the power brakes, and stability control. If this occurs at a high speed, this can lead to a rapid change in the control situation of a vehicle and send it dangerously out of control.


    So GM is fixing it, right?



    Well that’s complicated. GM is currently fixing the problem for free at your dealer. However, parts may not be available for your vehicle for as long as a year, perhaps more, as the suppliers are extremely backordered trying to supply the roughly 16.3 million vehicles that have been recalled for this. GM has also created a compensation fund managed by attorney Kenneth Feinberg to reimburse anyone injured by the defective vehicles. All of this would, however, never have been necessary if GM had just dealt with this when they first discovered it.


    What?! You’re saying GM has known about this for a long time?




    Disappointingly, that is correct. GM has known there might be an issue since the vehicles in question were in early design stages in 1999 as the ignition switch became a notorious engineering problem during development. GM has even been accused of “bullying” a supplier into building a substandard part. Furthermore, there is evidence that engineers made changes to the ignition switch parts in 2005; evidence that they knew about the problems even then and did not issue a recall. There were numerous reports from automotive journalists and even company testers during the initial testing and release period; they were not handled in a coordinated manner and were assigned very low importance levels. Finally, documents from Delphi Mechatronics (the supplier of the ignition switch components) indicated that executives at General Motors placed orders for 500,000 new ignition switches more than a month before the recall was announced to the public.

    Wait a minute, people were injured? Or killed?

    People were killed; General Motors recognizes 87 deaths due to the recall. However, this number is highly disputed; Reuters has posited that the death toll is at least 74 and later revised that toll to over 100. All of these numbers are significantly higher than the 13 deaths that GM initially acknowledged.

    However, all of these numbers are likely low as they only include deaths from crashes where the front airbags failed. Deaths from other crashes where power steering failure or power brake failure resulted in a car becoming out of control and crashing, do not contribute to either the Reuters or the General Motors tallies.

    399 total claims have been issued by Feinberg's reimbursement fund equating to somewhere over 300 injury claims being accepted. Also important to note is that approximately 90% of claims that General Motors received were not accepted and therefore received not restitution.


    Who was in charge of this?



    There are many people who have some blame for this disaster but as can be expected, there is always a scapegoat. His name is Ray DeGiorgio. According to the widely read automotive magazine Car and Driver (2014), Ray DeGiorgio, the engineer most directly responsible for the GM Ignition Switch Crisis, recently stated:


    “It’s very emotional, ... I’m getting very emotional about it right now.” Yet at the same time he was defensive and defiant. “All I can say is that I did my job, … I didn’t lie, cheat, or steal. I did my job the best I could.”


    These were his first words to the press since he was fired from General Motors by CEO Mary Barra along with 14 other employees implicated in the ignition switch fiasco.
    Others, however, tend to have a much more scathing estimation of DeGirogio’s performance of his job. In her academic look at the staggering recalls of 2014 (Still) “Unsafe at any Speed” (2015) published in the Harvard Law & Policy Review, Rena Steizor describes DeGirogio as:


    “...a GM engineer ..., who was responsible for switch design in the Cobalt, [who] had sufficient advance notice of this problem prior to production of the car to have insisted on a re-design. In fact, [he] signed an e-mail to a colleague with the ostensibly wry appellation  "Ray (tired of the switch from hell) DeGiorgio." But he said nothing as the new car went into production probably because of internal pressure not to interfere with its 2004 launch date.”


    Steizor incisively pinpoints the issue. Perhaps DeGiorgio didn’t see himself as having done anything wrong due to a culture of acceptance at General Motors at the time. But that is precisely the problem. Though the issue was surely not solely DeGiorgio’s fault, he was a primary participant in an engineering culture where okay was in fact good enough.
    Senator Claire McCatskill "GM Recall: McCaskill Slams 'culture of cover-up' at Consumer Protection Hearing" April 2, 2014 via Flickr
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    So are they’re being fined or something, right?



    General Motors is receiving heavy fines. Reform in what can be paid out in criminal settlements, also known as tort reform, however, has limited fines paid to the government at $35 million per recall which has angered many. Mary Barra, the recently appointed CEO of General Motors, was called to testify before the Congressional Sub-Committee on Consumer Protection. Though she displayed some contrition as demonstrated by reporting by CNN (2014):
    "Numerous individuals did not accept any responsibility to drive our organization to understand what was truly happening. The report highlights a company that operated in silos, with a number of individuals seemingly looking for reasons not to act, instead of finding ways to protect our customers."
    In another quote from CNN (2014), Barra was considerably more defensive defending the company against allegations that other news channels have made:
    "The Valukas report (concluded) that there was no conspiracy found and there was no employee that made a trade off between safety and cost."
    Based on this testimony, Congress desperately tried to improve the process of automotive recalls by deliberating acts such as the RECALL Act as well as a number of others including some that raised possible fines on automakers who withhold recall information from the government.

    US Government "NTSB Logo" via Wikipedia
    public domain


    Shouldn’t the government protect us from this?



    Yes, that is most definitely the case. The National Highway and Traffic Safety Administration (the NHTSA) is the agency responsible for investigating automotive safety in the United States. Grossly underfunded according to a recent scathing Congressional report, the agency did not investigate problems and complaints soon enough and well. Many observers blame this on regulatory capture and the deep impact of lobbying at the agency as many people who work there have held high ranking positions within the auto industry itself. Only after too many years and too many deaths did an investigation finally occur.


    What’s the takeaway?


    Automotive recalls can be critically important. Therefore, if the manufacturer of your car sends you a recall notice, it is very important that you bring your vehicle to the nearest dealer as soon as possible. If you want to be more proactive, the NHTSA has a very useful VIN check service on their website that will display any recalls on your car.

    Clarity, Part 2

    Kirk Teetzel "mirror" April 12, 2006 via Flickr
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    In this blog post I will look at four more concepts from the clarity readings and reflect on them based on my QRG and the revisions I made to better reflect those topics.

    Active Verbs

    This is about seeking the proper verb voice. Active verbs (voice) is a much more engaging thing as it is a direct action, an action where something actively occurs. This is much more interesting and engaging for readers so it is recommended wherever possible. I revised the following sentence to include a better use of active verbs:

    During 2014, General Motors blew through the single-year records for automotive recalls by
    wide margins.

    In the sentence above, the verb blew was initially the passive verb phrase has blown.

    Variety

    It is important to include various different sentence structures and constructions in your writing as to avoid repetitive and boring simple sentences. By varying the ingredients such as the subject, verb, direct object, indirect object, object complement, verb complement, etc. you can write something that is a much better read. I revised the sentience below from being a complex sentence first to a compound sentence and then a compound-complex sentence:

    Furthermore, there is evidence that engineers made changes to the ignition switch parts in 2005;
    evidence that they knew about the problems even then and did not issue a recall.

    Emphasis

    It is very important for clear writing that your emphasis is in the right places. If your emphasis is not in the right places, readers will probably still understand the writing however it can be much harder to read a piece. In writing, a virtue is to be able to write exactly as much as necessary to get your point across: no more and no less.

    Wordy Sentences

    As I mentioned in the reflection on Emphasis, a virtue of writing is to write exactly as much as necessary and no more and no less. Therefore, I tried construct all of my sentences as parsimoniously as possible in order to make the reader's job as easy as possible.

    Identifying Basic Grammar Patterns

    Duncan Hull "'Grammar: It's the difference between knowing your sh*t & knowing you're sh*t' by someecards.com" July 16, 2012 via Flickr
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    In this blog post, I used the commenting feature in Google Docs to analyse the grammar of the longest paragraph in my QRG draft.

    This exercise has taught me that my writing is not that varied normally and I need to revise for a more varied and interesting style. I had to revise for nearly all of the goals in this excercise.

    My grammatical analysis of my longest paragraph can be found here.

    Saturday, September 19, 2015

    Copy of Paragraph Analysis

    Xose Castro Roig "Movable type galley" February 8, 2006 via Flickr
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    I made a copy of my working draft of my QRG and analyzed all of the paragraphs according to the guidelines from Rules for Writers,

    I discovered that most of my paragraphs are not so bad according to my estimation however what I am really lacking is content. I need to find more multimedia sources as well as images and videos and embed them in my QRG. Additionally, I need to work on my clarity by expanding on some topics where I am well acquainted with the issue but where I left some gaps for readers.

    Of course there are also some places where I need to work on my paragraph flow which I noted in my analysis. Of particular note is my difficulty with having a good conclusion which I will have to work on.

    My Paragraph Analysis can be found here.